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Maslow and sustainability
I had an interesting meeting last week that changed my view on something. I met up with a charity called Global Cool (http://www.globalcool.org/). They have a similar aim to us at The Marketing Society...
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Science fiction to science fact by Jo Kenrick
On last Tuesday’s Green Think Tank the audience were offered some ’Green’ stimulation with a demonstration of how ideas from the world of science fiction have often rapidly become science fact. The...
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Green Film Challenge Think Tank
This Think Tank will showcase the results of The Marketing Society Film Challenge ‘Can Marketing Save the planet?’ The film challenge presents a fun and exciting way of working with the latest...
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A Call for a Positive Future
Jo Kenrick, chair of The Marketing Society Mayday Alliance wants marketers to create a positive view of a sustainable future to motivate consumers on sustainability issues. So much of the communication...
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Green Drinks
This event is part of the Green stream. A social evening for members interested in The Marketing Society’s green agenda to discuss how we can collaborate to create a sustainable future at The Engine...
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Jo Kenrick reads Harmony, a book by the Prince of Wales
Jo Kenrick, marketing director, Start and the chair of The Marketing Society’s Green Network reviews the Prince of Wales’ book Harmony, which explores how technology and nature could build a...
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A Big Question for the Big Society
Giles Robertson, chairman of The Marketing Society’s Not For Profit group, asks whether environmental change is driven by charities or companies? This question has been on my mind with the ‘Big...
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Are you involved with Start Today?
Start Today is the movement within the marketing community uniting big consumer brands to inspire the UK public to Do More, With Less, and so together create a more sustainable future. We’re doing it...
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Achieving B2B Excellence with IBM, HSBC, Google and Fujitsu
Last night we hosted an interactive evening of B2B Excellence. Our very own B2B Ambassador, Caroline Taylor, IBM’s vice president of marketing, communications and citizenship, chaired the evening,...
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An interview with Jo Kenrick, Marketing Director, Homebase
This week we meet Jo Kenrick, Marketing Director, Homebase and ahead of her appearance at Building Brand Purpose with Partnerships on 16 October. What kind of opportunities can sustainable marketing...
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