Jo Kenrick, marketing director, Start and the chair of The Marketing Society’s Green Network reviews the Prince of Wales’ book Harmony, which explores how technology and nature could build a sustainable future
Over Christmas I read The Prince of Wales’ book ‘Harmony’, written jointly with Tony Juniper and Ian Skelly. To be honest, had I not been doing the job I am, working for Start and for HRH, I probably wouldn’t have picked the book up, but given what I do it felt really relevant to have a look.
In retrospect I’m glad I did. It isn’t a light read, and it does lay out in no uncertain terms the conviction of the authors on just how serious and scary the situation is, which is always something I shy away from as I’ve never been very good at being frightened into acting.
What it also does however, is explain the underlying philosophy which connects such diverse things as architecture and agriculture in The Prince’s vision, and in a way which I found really fascinating. And it talks realistically and positively about a future which we could create for ourselves where we blend all the benefits that technology has brought us with all the wisdom that working closely in harmony with Nature creates.
I must confess that I enjoyed reading it and came away encouraged to carry on with what we’re trying to do. I’d be fascinated to hear from anyone else who’s had a look to see what they think – both good and bad, so do let me know. At the very least it should open up some options……
Why not take this opportunity to read more green posts on The Marketing Society blog.